The advantages of a well built RWD website are without doubt many. A great site that works perfectly on all devices attracts more and more users each second. Of course, provided that it also offers quality content, great services and so on.
But there are other advantages of RWD. A RWD site will increase your visibility in search engines if managed properly. Responsive design allows you manage one website with a single set of hypertext links, reducing the time you need to maintain the site. Thanks to the fact that you can focus on a single site for all browsers and browsing devices, you can create efficient and unified SEO campaigns to promote your business.
Another advantage of RWD is that it is easier to create and implement than developing additional stand alone mobile sites or mobile apps for your site. And it’s way easier to manage and maintain a single site than working with several mobile versions of the same site. This feature also makes RWD extremely cost effective.
To summarize, RWD equals reduced development and maintenance costs, better visibility in search engines, better reach towards customers and audience, enhanced end user experience on various devices and more. It’s the ‘thing’ that will keep you ahead competition.